Each year SEO experts profess that SEO, as we knew it, is dead. They describe how the old tactics don’t work and introduce new concepts formed from the latest Google algorithm update.
But the more things change, the more they stay the same. Yes, links still matter a great deal for achieving rankings. But some other concepts that may seem outdated are reviving.
Google has experimented with a list of algorithm changes. Over the past couple of years, these changes have of course directly affected the way SEO works. If we talk about more precise terms, we see that keywords, back-links and anchor text are some of the terms that have been very dominant, powerful and effective in the search engine optimization world. However, with constant changes in the Google’s algorithm and ranking system, these weighting of these factors has changed drastically over time.
What is Co-Citation?
As strange as it may sound, co-citation refers to the process of link building without actual links. Unlike anchor text, where actual links were embedded in words or phrases, co-citation does not necessarily have to involve actual outgoing links to your website or blog.
More precisely, the process of co-citation refers to the similarities found between two webpages, based on a third-party webpage that successfully mentions the first two webpages in a correlation with each other. Based on that co-citation, Google identifies a relation – or link – between those two websites, which is then used as an important search engine-ranking factor.
Google is trying to focus on delivering better results, especially for conversational searches with long-tail keywords. In order to achieve this, Google will likely come up with more strong updates.
Keep your website ready to combat the latest update by using the above tips for co-citation and co-occurrence. These advanced link strategies will develop a natural link profile and increase your visibility on search engine results.
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