Nowadays with the proliferation of knowledge based jobs SEO or search engine optimization has become an important component of any organization that is looking to delve into this domain. India is one of the leading destinations especially when it comes to outsourcing SEO services. Before you choose a SEO company in India, you must examine things that would help you to understand how the basics of search work and what major search engines are aiming at. This article will help you understand the growing importance of authenticity in optimizing websites and choosing the right service provider whether in India or anywhere else.
Google, the search giant has made some alterations to its algorithm that is used for analyzing search engine results and this has made it very difficult for people to fill the search results with spam or intentionally adopt underhand tactics that are designed to make a page appear on the top of the search engine results and thereby generate more revenue for the concerned website as well as the ones who are operating the same.
The recent publishers’ guidelines issued by Google are being referred to as Humming Bird and this update has been done keeping in mind the crucial factor of semantics. The focus of Humming Bird is on the way the mind of one, who is performing a search, operates. The motto of Google, as always, is to provide the person, who is looking for information, results that are to the point and delivered in the shortest possible time. This is the reason Google has chosen the name Humming Bird for its latest update. With the recent update keywords have become less relevant, and thus less important, than before but there is also the promise that the results will be more useful for the web researchers than they have been so far.
Ever since it started operations Humming Bird has been the most critical change in the way Google’s method for web searches operate. This system uses artificial intelligence in order to try and determine exactly what the user wants when he or she is looking for a particular keyword. It is expected that this will have a significant effect on the ranking of a number of websites –in fact several websites have already felt the effects of the same as far as search results are concerned.
However, this is not going to have much effect on websites that have original content that can be described as high quality and if the links to their websites are of equal quality. Google has described Humming Bird as more like engaging in a chat with the users. It is being said that with this interface users will feel like they are having a conversation when they are searching for something on the web. For example if someone types with the query the closest place to buy graphic novels Google will tell the user which are the places near the users’ location where they can buy the graphic novels that they want to.
The search analytics, so to say, has become more human than before. Now a major challenge for an SEO company India would be to deal with these effectively while ensuring that the clients get the result they want – more traffic and thus better business. However, the basic will always stay the same – the content needs to be as original as possible and it should be of some use to the ones reading it.
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